Jacksonville, perfectly positioned along the Atlantic Ocean in northeast Florida, is a natural paradise for visitors looking for an affordable yet luxurious destination.

Whether you are looking to discover the undiscovered, ignite romance, reconnect with family, or be inspired by the city’s cultural offerings or vivid sunrises, anything is possible in Jacksonville.

The "River City by the Sea" boasts more than 20 miles of wide and uncrowded beaches, close to 40 miles of the tranquil Intracoastal Waterway canal, and the longest stretch of the beautiful St. Johns River.

On land, Jacksonville is home to the largest urban park system in the nation, with 10 state and national parks.

Its authentic cuisine, thriving craft-beer scene and fun and cosmopolitan nightlife make Jacksonville a unique destination.
With Florida’s youngest population – and one of its hippest – Jacksonville, or Jax as locals call it, is the getaway that leaves you feeling refreshed yet accomplished because while there’s plenty to do, there’s never any rush to get it done.

In Jax, you can experience a different side of Florida, combining both relaxation and adventure, and letting you choose just how active you want to be. Enjoy our 22 miles of beaches, extensive park system, world-class fishing, historic neighborhoods, vibrant street arts scene, creative coastal cuisine, delicious craft beer, vibrant nightlife and so much more!

Lonely Planet ranked Jacksonville on its list of the world’s “10 Best Value Destinations for 2018,” the only U.S. city to make the list, and Expedia named Jacksonville as one of “21 Supercool U.S. Cities.”